You can connect ActiveCampaign to your WhatsApp workflows using the Workflow Builder, no code required. Use triggers to react to changes in ActiveCampaign and actions to create or update ActiveCampaign records automatically.
Triggers start a workflow when something changes in ActiveCampaign:
Watch Contacts - fires when a contact is created or updated
Watch Deals - fires when a deal is created or updated (including stage changes)
Watch Accounts - fires when an account is created or updated
Watch Notes - fires when a note is added or updated
Watch Tags Applied - fires when a tag is applied to a contact
Actions let your workflow write data back to ActiveCampaign.
Each action works across the main ActiveCampaign modules: Contacts, Deals, Accounts, and Notes.
Create Record - create a new record in the selected module
Update Record - update an existing record (for example, set a custom field when a customer replies)
Search Record - find records by field values (email, phone, deal name, etc.)
Get Record by ID - retrieve a specific record by its ID
Apply Tag - apply a tag to a contact
Example Workflows:
WhatsApp → ActiveCampaign: An incoming WhatsApp message triggers a workflow that finds or creates a Contact, applies a "Responded" tag, and adds a Note with the message details.
ActiveCampaign → WhatsApp: A deal stage changes or a tag is applied to a contact, triggering a workflow that sends a targeted WhatsApp message via TimelinesAI.
When to use Workflow Builder vs. alternatives:
Workflow Builder (recommended) - Runs natively inside TimelinesAI and is included in your TimelinesAI plan, no separate subscription, and the bundled transaction allowance is more generous than a standalone Zapier plan. Extra transactions can be topped up on demand. Best when you need triggers based on WhatsApp events or simple ActiveCampaign CRUD actions.
Native ActiveCampaign integration - For base integration, see TimelinesAI Integration for ActiveCampaign.
Zapier or Make - Popular third-party automation bridges. A good fit if you already have an account or need steps outside Workflow Builder's action catalog. Please note these require a separate subscription.
To set the Workflow Builder:
Open Workflow Builder from the left sidebar of TimelinesAI.
Create a new workflow.
Select ActiveCampaign as the app for your trigger or action.
Connect your ActiveCampaign account when prompted.
Configure the trigger or action fields and activate your workflow.
Learn more in the Workflow Builder overview.