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SugarCRM Integration in Workflow Builder

You can connect SugarCRM to your WhatsApp workflows using the Workflow Builder — no code required. Use triggers to react to changes in SugarCRM and actions to create or update CRM records automatically.

Updated over a week ago

Available Triggers

Triggers start a workflow when something changes in SugarCRM:

  • Watch Contacts — fires when a contact is created or updated

  • Watch Leads — fires when a lead is created or updated

  • Watch Accounts — fires when an account is created or updated

  • Watch Notes — fires when a note is created or updated

Available Actions

Actions let your workflow write data back to SugarCRM. Each action works across four modules: Contacts, Leads, Accounts, and Notes.

  • Create Record — create a new record in the selected module

  • Update Record — update an existing record

  • Search Record — find records by field values

  • Get Record by ID — retrieve a specific record by its ID

Example Workflows

WhatsApp → SugarCRM: An incoming WhatsApp message triggers a workflow that creates or updates a Contact and adds a Note in SugarCRM with the message details.

SugarCRM → WhatsApp: A new Contact created in SugarCRM triggers a workflow that sends a welcome WhatsApp message via TimelinesAI.

Getting Started

  1. Open Workflow Builder from the left sidebar.

  2. Create a new workflow.

  3. Select SugarCRM as the app for your trigger or action.

  4. Connect your SugarCRM account when prompted.

  5. Configure the trigger or action and activate your workflow.

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